November 10, 2016

Coming Up...
Internet Summit in Raleigh

Lousy is proud to be presenting at the upcoming Internet Summit conference, taking place November 16 and 17. Not only will Lousy be on-scene but we’ll again have a strong presence in the presenter space, with our own Michael Salamon addressing the audience both days.

The Internet Summit Raleigh, featuring over 40 sessions hosted by industry thought leaders, will address a wide range of timely of topics such as Narrative Design, Digital Personas, Millennial Marketing, Growth Hacking, Journey Mapping, Usability Principles to Maximize Conversion, Multi-Channel Demand Generation, and so much more. Check out this video to get a feel for the kinds of folks who’ve participated in and enjoyed past Internet Summit events.

The Deets:

The event takes place at The Raleigh Convention Center - 500 S Salisbury St · Raleigh, NC 27601, and begins with an intensive pre-conference workshop on Wednesday, November 16.

Michael will be presenting “Advanced UX Techniques: Lean and Mean” - Human Centered Design, Design Thinking, Agile, Mobile First, Lean. These tech methodologies have fueled our disruptive revolution. But ecosystem design is hard, and successful campaigns typically cross a wide section of “silos”. As digital marketers and strategists, our careers depend on facilitating and driving the vision to the rest of the team.

The focus of this workshop is on understanding the current consumer and anticipating the consumer of the near future. Specifically, this session focuses on understanding a consumer who is empowered, participatory and discriminating and thinking about how they behave across platforms.

By investigating the shift in the traditional Consumer Decision Journey, we will deconstruct successful integrated campaigns to establish a framework for creating our own.

In this half day session you will:

Understand the Profiles, Triggers, and Motivations of the Connected Shopper. Identify all relevant touch points in the Customer Decision Journey. Learn design thinking exercises to enable disruptive thinking. Leave with a ‘UX design vernacular’ to accurately communicate concerns. See a LIVE design audit (if we have any volunteers).

The opening keynote address kicks off at 1:15 pm and is followed by breakout sessions and more. The day wraps up with a 6:00 pm reception where we all have a drink and get ready for the next day!

At 8:30 am on Thursday, November 17, breakout sessions resume, touching on topics ranging from UX and design trends along with a myriad of other topics. Followed by a closing keynote by our friend Matt Wallart, a behavioral scientist with Microsoft and another reception with new connections.

Michael will be presenting “10 UX Mistakes You’re (Probably) Making Right Now” - a session that focuses on some of the most common mistakes or issues that we see when consulting with large and small companies.

Nobody sets out to create a poorly designed experience, and yet there isn’t a strict formula that guarantees success. Typically problems are a result of internal business or technology problems, sometimes it’s the culmination of a bunch of minor issues, or legacy choices interfering with the present. This presentation explores the 10 most common pitfalls in UX, explains why they are dangerous – and gives suggestions about how to address each one. Michael will cover topics like:

  • Obsessive copying from your neighbor.
  • Immobile pages.
  • Designing for the Dark Side of the Moon.
  • And 7 others!

If you’ve not seen Michael in action, we highly recommend you add it to your to-do list!

Already attending? Want to attend?

If you’re already planning to attend, make sure to check out Michael’s presentations and stop either him or Aaron Congleton to learn more about how we can help support your organization’s digital transformation needs.

If you’d like to attend, but have yet to register, we’ve worked with event organizers to score a discount of $50 off any pass level. Simply use the code SPEAKER50 when registering here.

Space is limited, so register today for what is sure to be an amazing digital marketing event!