About Lousy

We believe that truly great experiences are driven by observing, understanding, and validating people’s needs. We ensure all concepts are grounded in business needs and technical reality.

We specialize in everything related to digital design. Pre-design exercises, strategic positioning, user experience design, product management, so much more. We are researchers, designers, developers, strategists, product owners, project managers, educators, and thought leaders.

Services and Offerings

We offer a myriad of services, always tailoring our approach to your current and future needs. If we aren’t experts in it ourselves, we work with partners who are.

Initial Research

Competitive analysis

User feedback

Usability audits

Data analysis


User Stories

User Journey Maps

User Workflows

Discover & Explore


Requirements Gathering

Wireframing Design Compositions



Information architecture


Copy Writing

Create Interface Solutions

Standardized UI Elements


Smart Interactivity

Study and Analyze

Observational Testing

AB Testing

User Interviews


We’ve experienced the evolution of digital, with each partner having 20 years of experience (or more) while working with a wide range of companies. This isn’t our first rodeo, and we know how to accelerate delivery while avoiding costly mistakes.
Michael Salamon

Michael Salamon

Strategist, Designer, Lecturer

Award-winning designer, and recognized thought-leader in user experience and design, Michael lectures as an Adjunct Professor at the University of Colorado Denver and is a top-rated speaker at conferences and corporate events worldwide. But deep down he's just a design junkie, music nerd, and coffee addict.

Aaron Congleton

Aaron Congleton

Strategist, Designer, Developer

With over 20 years of experience working for agencies, start-ups, and corporations as both a User Experience Designer and an Interface Developer, Aaron is able to navigate that delta between the designer/developer mentality for successful projects. Aaron is also our foremost expert on canoes and has repaired and refurbished four (so far).


Michael and Aaron at Lousy Ltd. are so easy and fun to work with. Boulder QA has used them as a design partner on several projects for different clients. They can quickly understand the client's needs and translate those needs into a solid UX strategy and design. Their deliverables are thorough and always seem to be easy to implement by the development team. I always reach out to Lousy Ltd. when Boulder QA has UX/Design needs and recommend that our partners do the same!

Charlie Winski

President, Boulder QA

We rely on Lousy to be strategic as well as creative. They help define and visualize our implementations, express our offerings in a way that was in touch with feasibility. Lousy was easy to work with from start to finish and allowed us to focus on other aspects of our pitch. They were able to work within a set of technical constraints and still provide a design that was compelling. The fresh perspective on our existing functionality built excitement within our own team and helped us land the client. Lousy’s work helped make our work tangible to the client.

Chris Bennett


We're thrilled with the investigative work that the Lousy team did! It's enabled us to be miles ahead in our SMB product launch due to the partnership.

Lisa Bongiovanni


Lousy is the perfect partner for any agency. They have helped us countless times with UX research and top-notch design support, for signature clients that run the gamut from small businesses like Tempus Foreign Exchange to enterprise clients like Google. Their work is always top-notch; they represent us as if they were a part of our own team.

Sarah Weise

CEO & Market Researcher, BIXA

“I have learned a great deal working with your team. You have added new tools that have helped shape my thoughts on approach, process, workflows, and techniques to assist me in my strategic approach to customer engagement and interactions.”

Shawn Herbert

User Experience Director, Academic Impressions

The Lousy team has helped us multiple times, in multiple ways, with multiple projects. They are our unofficial UX and Design team. They’ve helped us do everything from prototyping designs for the projects, managing difficult partners, and even suggesting some branding enhancements. We look forward to calling on Lousy whenever we need their support.

Austin Gayer


The Lousy team helped us with all our marketing needs - from brochures and video work to logos and UX advice. The work wasn’t just great, it was Lousy!

Will Hunt

OreControl Blasting Consultants

Because our businesses are so diverse, from technology to recruiting, and the pace at which we were expanding our offerings, it was challenging to effectively communicate our key business strategies and align stakeholders. Lousy Ltd. stepped in an helped tremendously. They were able to take our framework and execute it in a way that not only resonated with stakeholders but got them excited and eager to bring our vision to life.

Jennifer Rudolph

Corporate Communications at POWDR Resorts