User Research Analysis

In the spring of 2016, we were asked to assist Sphero’s internal UX team in finalizing their study for the impending release of a holiday blockbuster. They were hot to build upon their initial success and design, manufacture, market, and distribute a new product - all before November’s Black Friday.

We reviewed and synthesized volumes of playtest data and assisted in the generation of a formal report analyzing and suggesting solutions to everything from the graphic design elements to potential price points.

By identifying issues with the un-boxing processes and overall interaction with the device, Sphero utilized actionable insights to refine the product, align with the franchise’s brand, and produce another best selling toy.